I’m a Freelance Strategist who enjoys facilitating ideas - especially awesome ones among awesome people. 

Over the past 12+ years I’ve worked on all types of projects. Some were straightforward - a new website for the X-Games or a social strategy for the coffee company of a movie star’s wife - and some were less straightforward - a biometric research study for Live Nation or an analysis of how voice technology will impact ad agencies.

I’d be happy to chat about whatever you have going on. But, fair warning, I may include an awesome GIF or two or two dozen.

Photo taken before we had two kids. Not liable for missing bags under the eyes.

Photo taken before we had two kids. Not liable for missing bags under the eyes.



DELIVERABLES: Market Research, Brand Strategy, Creatives Briefs, Creative Presentations, Social Strategy, Workshops

CATEGORIES: Sports, Spirits, Tech, Hospitality, Food, Beverage, Music, Financial Services, Automotive

AGENCIES: Deutsch, Sapient, Jack Morton, Walrus, POSSIBLE, Eventive, MRY, Listen, AnalogFolk, Berlin Cameron, Digitas, PI&C, Ludwig

Here’s the thing about working with Sam. At first, he’s a professional; he comes highly recommended from everyone who knows him, and he tackles any new project with enthusiasm and thoughtfulness. But in the blink of an eye, he becomes your go-to in the office; you know he’s on top of everything (and more), he’s building collaborative relationships with colleagues across disciplines, he’s proactively bringing solutions to strategic problems you didn’t know about yet. And once the project’s over, you wonder why he can’t just stay a little longer.
— Jaime Klein Daley, Vice President, Strategy at CBX
Regardless of the situation, it’s evident Sam is a top notch brand marketer focused on delivering strategies that get consumers to behave and think differently.
— Stephanie Bongiovi-Hogner, Sr Account Director, HelloWorld
I miss Sam’s briefs. They were smart, detailed, insightful, and inspiring.
— Jimmy Allen, Sr Group Creative Director, Publicis Sapient
I worked with TBD Labs and Sam on a biometric and survey project (for the Cannes Creativity Festival) around the power of live music. His team went above and beyond in terms of approaching the proposal in creative, progressive manners and were incredible problem solvers - taking on any crazy challenge we threw them (and there were many!).
— Amanda Fraga, VP, Head of Fan Insights, Live Nation
Sam is someone you want in your corner. He always take the time and effort to make sure that I learn and grow as planner.
— Fung Cheung, Strategist, Laundry Service
If Sam wants to work with you, you need to work with him. Seriously. He’s helped out on a few projects at Walrus and the team here has already asked when he’s coming back for more.
— Paul Savaiano, Head of Strategy, Walrus